Archive for atlanta sales consulting

SEO – What is that?

SEO - Article WritingAs a sales trainer and a sales consultant in the Greater Atlanta area I get into a lot of interesting projects. Next week I will doing a train the trainer for a new sales manager in the roofing industry.

A couple weeks after that I will be conducting a full training seminar for a company in the paper industry.

However not a day goes by where I’m not consulting someone on the topic of sales. And not a day goes by where the subject of the Internet and more specifically how to get organic rankings on the search engines.

This topics has come up so many times over the past few years that i went ahead and setup a company to help the regular people (non-tech types) reach their search engine potential.

The search engines are not all that complicated. All they really want to do is to respond to a search inquiry with relevant search results.

That’s it… if you want to learn about specific flowers then they want to give you specific flower results.

So here is what you need to be relevant to the search engines:

  1. Have a domain name that is search specific or you must have a brand name that is actually known for a product. I.E. “KFC” means “chicken” everyone knows that.
  2. Set up your website to be SEO or Search Engine friendly. Title tags, alt tags, Heading tags all have to spell out the keywords that you are trying to be known for.
  3. Have content on your web page that is also keyword specific. Search Engines want, no they need, content.
  4. Have very LARGE web sites point into towards you. And have those LARGE  web sites write about the keywords that you are trying to be known for.

Okay, numbers 1 through 3 are basic SEO functions that your On-Site webmaster should be doing on a daily basis. Number 4 is a total different matter. It takes many, many articles to make you the “subject matter” expert on particular keywords. 1 or 2 articles per month will not do it. You may need hundreds on a particular subject.

Now a days that is not really a problem. You just need to hire a PR agency just like the big websites do. Luckily there are a lot of companies that write articles. Atlanta Internet Marketing is one of those company. They can produce 120 articles/press releases/blog posts/etc on all large websites to make you the subject matter expert on the keywords you desire.

Large companies have had PR agencies writing for them for years. That’s why they are #1, #2, or #3 on Google’s organic search. Hire you own PR agency. It really isn’t expensive and you will be amazed at the keyword phrases that are within reach of your marketing budget.

David Peterson: President of Atlanta Sales and Consulting

Learn to Avoid Basic SEO and Internet Marketing Mistakes

Copyright (c) 2010 Paul Marshall

Frankly, the biggest search engine optimization mistake you can make is not doing any SEO at all. It’s amazing how many people believe “if you build it, they will come.” Marketing coaching makes one thing clear. Just putting a site up on the Internet won’t get you the traffic you want or need. By the same token, building a site and then thinking about SEO after the fact is a bad plan too. SEO needs to be at the heart of your Web plans from day one, and it’s a job that’s never “finished.”

Learn What’s Bad For SEO And Don’t Do It

If you take a drawing class, one of the first things you’ll learn is that it’s easier to look at the negative space than at the object itself. That means that as a beginner, you have a better shot at recreating the funky-looking space between the apple and the pear than drawing the fruit the first time you pick up a pencil. And you don’t get so discouraged when your results aren’t perfect. That’s a good concept to carry into online marketing.

Sometimes learning everything that can go wrong is a better place to start than trying to do everything right. Do-it-yourself, affordable SEO is too expensive at any cost if you’re constantly shooting yourself in the foot. Some of the biggest mistakes novices make are really the easiest ones to avoid!

Bad Navigation And No Sitemap

It doesn’t take a marketing coach to know that the entire point of “search engine optimization” on a site is to get that site crawled by the search engines. If you use images — or worse — Flash or javascript to design your navigation, the search engines will ignore you. (Also, any page that doesn’t have an incoming link won’t be crawled.)

Not having a sitemap is just as bad. Many website owners don’t think they need a sitemap because people don’t use them. It’s not about people! Search engines love sitemaps. They literally crawl all over sitemaps. Even if you have to maintain the sitemap manually, have one and link to it on every page of your site.

Poorly Constructed Title Tags And URLs

There’s nothing wrong with building your own website, but pay attention to what your software is doing. Many site building packages and content management systems repeat the same title tag on every single page. Good programs of marketing coaching teach you that the title tag is probably the single most-important SEO element of any page. The title tag must fit the content of the page itself.

But, don’t pay attention to the title tag and ignore the URL. This is especially a problem in content management systems and shopping carts. The URLs are full of numbers and letters. You need to be including your keywords in your URLs so the search engines pick up on them. Don’t waste the invaluable potential in either the title tag or the URL.

Banning A Search Engine By Accident

It’s not unusual for a novice site owner to mess up their robots.txt file. The file exists in your site’s root directory to talk to search engine spiders. You can tell them not to crawl pages or sections or send other individual instructions. Since the file is just plain text and is so easy to create, site owners wade in without really understanding what they’re doing. If you’re not careful, you can ban the search engines from your site altogether. Use Yahoo SiteExplorer or Google SiteMaps to make sure that your site can indeed by crawled.

Vague Anchor Text For Links

Using anchor text like “click here” or “next” is a waste. When you are cultivating incoming links or creating your own links inside your site, use useful, descriptive anchor text. You don’t want to repeat the same phrase over and over again. Get two or three relevant, keyword-rich pieces of anchor text and also use your company name. Empty phrases are just that — empty.

Doing accurate keyword research is fundamental to successful online marketing. It’s a huge topic in its own right, but you basically want to concentrate on phrases that are not overly general or that have too much competition. Good marketing coaches will spend a lot of time on keyword selection and you should too. Put that chore right up at the top of your SEO “to do” list.

In reading all the tips available on marketing coaching, you’ll find that most articles and courses focus on the things website owners should do. It’s also important to look at what you shouldn’t do. A poorly constructed site that fails to make good use of readable navigation, workable behind-the-scenes code, solid naming structures, and relevant anchor text will have a tough time online. Consider the fundamentals of basic SEO from the planning stage of your site to maximize your results and get the traffic you want.

ABOUT THE AUTHOR:

Marketing online since 2004, Paul Marshall can help you market on a realistic budget. He’s a Marketing Coaching expert offering professional marketing services (and d-i-y Coaching). He also offers Affordable SEO services. Get to know Paul, just visit Strategic Web Marketing.net today!

Atlanta Sales Consulting

Atlanta sales consultingOne of the reasons why I like being an Atlanta Sales Consultant is that I get to work with companies that are in their infancy. Especially their sales infancy.

Lately I have been specializing as an Internet Sales Consultant. Most of the Internet web sites that I work with have a lot of traffic, some sales, some customer service, and a fair bit of automation. What most of these web sites are missing is enough revenue to stand on their own two feet.

By the time they get to me they have already optimized their sites (SEO or Search Engine Optimization) for their favorite Internet keywords. Sometimes they have a couple  hundred of these keywords being optimized. Also there is typically a lot of PPC (Pay for Clicks) happening as well. So there is qualified traffic.

My job as a sales consultant is to find the right path that will be used moving forward to monetize the site. I don’t try to reinvent the wheel. They know what they should be selling  however they really don’t know the best method to sell that product.

I’m working on a case right now that allows me to cold call other web sites trying to sell my client’s  backend services. It took me a little time to get the owner to see the light on the types of prospects we should be calling on. I’m going to proceed in this manner for at least a month then I’m going to send this prospecting to a call center to produce the leads.

If one person can show success gathering leads and closing sales image having 25 people calling  on this same sales path using a BPO (Business Process Outsource Company) for lead production.

What has struck me as unbelievable is that how hard the web sites that I’m trying call make it to get in touch with them. Why is it that people (webmasters, or web site owners) think that if you create a beautiful site that people will automatically follow your path and purchase exactly like you expected them to purchase.

I  bet  30% of the web sites I’m trying to call on don’t even  have a phone number. Are you kidding me, people buy from people they trust and you will not even give me your phone number?

Another 20%  either A: refuse to give you their email address or B: post the email address in a picture, or written  as “david (at) AtlantaSalesandConsulting (dot) com.” These  web sites are trying to MAKE SURE that you never contact them.

They are screaming at the top of their voice saying UNDER NO CIRCUMSTANCES do we want to hear from you.

I know what they meant to say. I think they were trying to say that the best method to contact us is the contact form. But what they really said is DAMN IT, I TOLD YOU NOT TO CALL!

Here’s the ironic point of it all. I’m going to find you, that is what I do. And when I do get you on the phone we are going to have a good conversation. That’s what I do. I make you feel comfortable, I make you want to listen, I give that warm and fuzzy that at least  allows me to carry on a conversation.

These web site owner must be made to understand that very few people will take the time to find them. And if they can’t get a hold of a person then how will the web site give them the warm and fuzzy that they need? Instead they are going to go… Click. They move away from these sites quickly and the site owners are left scratching their heads.

Okay that’s harsh but I spend a lot of time consulting with Internet web site owners on how to monetize their sites. Having me tell you to put your name, company name, address, phone number, and best email contact is not part of the money that you will pay me. If I don’t see at least that you don’t even get to talk to me about monetizing your web site.

Sorry, sales consultants like myself like to work with professional businesses. Just because you have a web site that is nice to look at doesn’t automatically make you a professional business.

So quit scratching your head, put your contact information on every page possible. Make it easy for prospects to get a hold of you.

David Peterson – President: Atlanta Sales and Consulting