Archive for 24. May 2010

SEO – What is that?

SEO - Article WritingAs a sales trainer and a sales consultant in the Greater Atlanta area I get into a lot of interesting projects. Next week I will doing a train the trainer for a new sales manager in the roofing industry.

A couple weeks after that I will be conducting a full training seminar for a company in the paper industry.

However not a day goes by where I’m not consulting someone on the topic of sales. And not a day goes by where the subject of the Internet and more specifically how to get organic rankings on the search engines.

This topics has come up so many times over the past few years that i went ahead and setup a company to help the regular people (non-tech types) reach their search engine potential.

The search engines are not all that complicated. All they really want to do is to respond to a search inquiry with relevant search results.

That’s it… if you want to learn about specific flowers then they want to give you specific flower results.

So here is what you need to be relevant to the search engines:

  1. Have a domain name that is search specific or you must have a brand name that is actually known for a product. I.E. “KFC” means “chicken” everyone knows that.
  2. Set up your website to be SEO or Search Engine friendly. Title tags, alt tags, Heading tags all have to spell out the keywords that you are trying to be known for.
  3. Have content on your web page that is also keyword specific. Search Engines want, no they need, content.
  4. Have very LARGE web sites point into towards you. And have those LARGEĀ  web sites write about the keywords that you are trying to be known for.

Okay, numbers 1 through 3 are basic SEO functions that your On-Site webmaster should be doing on a daily basis. Number 4 is a total different matter. It takes many, many articles to make you the “subject matter” expert on particular keywords. 1 or 2 articles per month will not do it. You may need hundreds on a particular subject.

Now a days that is not really a problem. You just need to hire a PR agency just like the big websites do. Luckily there are a lot of companies that write articles. Atlanta Internet Marketing is one of those company. They can produce 120 articles/press releases/blog posts/etc on all large websites to make you the subject matter expert on the keywords you desire.

Large companies have had PR agencies writing for them for years. That’s why they are #1, #2, or #3 on Google’s organic search. Hire you own PR agency. It really isn’t expensive and you will be amazed at the keyword phrases that are within reach of your marketing budget.

David Peterson: President of Atlanta Sales and Consulting

Immediate Positive Sales Results

Sales Training AtlantaThat’s quite a headline… “Immediate Positive Sales Results” One of the ways to achieve those positive results is through sales training.

As a Sales Trainer in Atlanta I’m a little biased. I believe that if you train your sales reps and do daily coaching then you should be good to go. The training give them their baseline knowledge of your sales process and the sales coaching allows your to “inspect what you expect.”

A lot of sales trainers are franchise holders of one of the many large sales training groups in America. These sales trainers purchase their material which is generated on a national basis – basically one size fits all approach.

I have attended many of these, and as I have written before any training from a competent sales trainer is better than no training at all.

However I have noted before that many times the representatives leave the training, practice what was taught for a couple of hours and then go back to what they were doing before. Then they start griping that the sales training was worthless.

When I got into the sales training business in Atlanta, Georgia I wanted to make sure that I was training to the representatives needs.

Look at it this way, we teach to “sell to solve needs,” why don’t we “teach to solve needs?”

My approach is to interview everyone I can get my hands on. Spend several hours learning what is needed and then devise a sales training course to solve the representatives current problems. My sales training in Atlanta courses are designed to fix what is broken, and to fix it today!

If you fix what is broken in your sales process you will succeed in closing more business. Focus your sales training like I do on what you can fix today to be more successful.

David Peterson: President of Atlanta Sales and Consulting