Copyright (c) 2009-2010 Scott Bywater
Copywriting That SELLS
Have you heard the anecdote of the boiling frog?
If a frog is placed in boiling water, it will jump out right away. However if it is placed in cold water and then slowly heated over a period of time, it will not perceive the danger and will slowly boil to death.
And I think this is an important metaphor which we can all learn from in our business lives…
For instance, you may have set out in your business to charge a certain fee for service or achieve a certain objective.
And then you meet a client who laughed at your lofty ideals… so you dropped them a little.
And then you found it hard to get customers, so you drop your goals a little more.
And then the economy gets tough, so you drop your expectations a little more.
And then it goes around and around in a spiral and you feel as though you are going around in circles.
Essentially, you have ended up as a boiling frog… your business dying right before your very eyes… but because it has all happened so gradually… you don’t even realize it until you’re a dead frog.
I’ve seen this happen to many business owners over the years.
Not knowing what to do… we just sit there and accept things… and because it is gradual… we accept far more pain and frustration than we would have accepted at first.
You may be in the position above. Or you may have an extremely successful business, but whatever the case I believe everyone, including me, suffers from the boiling frog syndrome at some stage in their business lives.
To find out if you are suffering from the ‘boiling frog’ dis-ease, reflect back on your business ideals when you started and ask yourself…
1. Would I have chosen the same clients as I have now when I first began.
2. Would I been happy earning the money I am now when I first got started in business?
3. Is what I have now what I set out to create?
4. Did I set out to work the number of hours I now work for the income I now receive?
If you answered no to any of the questions above, then it’s time to JUMP out of the boiling water and claim the business you deserve.
Start charging what you’re worth. Start getting the clients you deserve. Start working more effectively and earning more money with less time. And start earning what you deserve.
Of course, you need to take action in order to create these sort of breakthroughs.
Scott Bywater is an income boosting, results focused direct response copywriter and the author of Cashflow Advertising and More Customers Made Easy. His popular ebook “7 ways to get more customers” has been downloaded by over 8,247 business owners over the past five years. You can get your hands on it by heading on over to http://www.copywritingthatsells.com.au/